Starans – Google Ads
Our deep level of practical and technical expertise empowers us to provide search solutions beyond simple keyword choices, bringing audiences, attribution and customisation at scale to the forefront. Our approach combines performance data, business data and customer data with external sources to create personalised ads with pin-point accuracy that deliver business outcomes. We believe in the power of automation, feeds and scripts – so much so that we have our own in-house solutions experts to set you up with everything you need. We’ll bring our data-driven, detail-focused approach to your Google Ads campaigns.
Why it’s important : Many years ago, when Google Search first launched, keywords were all the search engine had to go on. Now there are more than 20 consumer signals per search, including detailed demographics and previous brand interactions, that we can use to tailor a person’s experience on the SERP and your website. Also, pages full of text ads are distant memories. Today it’s more complex than ever, with results including products, locations and apps, as well as you having to consider the next frontier: Voice. To tackle this, search campaigns need specialist expertise to achieve strong performance.
What makes us different : We have developed our own hyper-granular approach to search as we know it’s what drives performance. This requires platform and technical know-how, specialist skillsets such as feed management and solution development, and an innate comfort with multiple data sources. That, along with a collaborative approach to working and unique partnerships with Google, makes us a powerful team.
How we work with clients : We are the experts in paid search, but you are the experts in your Business. Our team lives and breathes search data within the context of your business, understanding your products and feeds, changes in the marketplace and industry updates. Our campaign management is a collaborative process, so your account team will work with you to create, optimise and continuously improve your campaigns. We encourage hot desking and working onsite in your offices to ensure we’re an extension of your team and have the business context required to get you the right results.
Paid Search Training Courses : Paid Search is our bread-and-butter. We’ve whittled down our years of award-winning PPC knowledge into an easily accessible selection of courses. Our training will provide you with the knowledge you need to confidently design, create and manage successful campaigns and to realise the value of this key channel.