Starans Digital Marketing
Our Digital Marketing team produces any sort of advertising, promotion or marketing tactic used online. This includes promotional websites, email marketing, and Social Media. The goal of Digital Marketing includes communicating a company’s message about itself, its products, its services, conducting research to identify a target market (demographics, preferences, needs).
By using social media strategies and implementing procedures based on the results of extensive analysis, study of social media trends and application of specifics unique to your own Company, we are confident in delivering effective results within your social media channels. Starans provides a complete social media marketing strategy which will culminate in highly successful results for your business. We can cover all your needs for Digital Presence.
Social Media Marketing
We offer you social media marketing services, adjusted to the needs and the unique character of your own business. We help you build your social media presence, so you can achieve your company’s goals, whether they are geared towards brand awareness, or promoting your products and services to a large number of potential new customers. We take care of the initial setup, management and advertisement of your social media channels (Facebook, Instagram, Twitter, Youtube). Rely on us to conduct competition research, create relevant and engaging content, schedule your daily/weekly/monthly social media posts and provide ongoing reports. Boost your social media presence, to direct more potential customers users to your website or your eCommerce shop.
Creating Engaging Social Content
Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals. We will grow an increasing social audience and follower base for your company through hashtag campaigns, strong use of keywords, sharing/retweeting relevant news, liking posts, staying updated within the industry and contributing our own unique content to broaden reach.
Integrate Social Media into your Marketing Plan
With clear communication and future brainstorm meetings, we’ll be able to consolidate the marketing initiatives to your company’s goals and promotional material. Campaigns via social media are more important than just sharing about giveaways, sales, contests and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.
Posting Company Related Updates
Our plan is to engage our social media audience by sharing your company’s news, press releases, events, employee spotlights, and more. We will also pay close attention to industry trends, and share it with you. This will help to gain exposure with your target market.
Promotions and Social Campaigns
We will utilize social channels to connect with your company’s follower base, and engage them with promotions to get them excited about both current events, and the brand itself. These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyse the results from each campaign, and then we’ll provide a report of it’s success. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.
It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each of your company’s channels, and will respond to any questions, comments, and posts. This will allow us to confirm that accurate information is relayed back to the people asking it.
Starans will provide you with weekly and monthly analytics, such as follower growth, reach, demographics, comments, likes, shares, retweets, etc. Also reporting/summarizing various results and activities over each quarter. We will set up a meeting to go over the results, to then tweak our approach accordingly.
We will follow a social media marketing Strategy to ensure a consistent presence through each important channel. Here is what we guarantee on a weekly/monthly basis:
• Social Media channels initial set-up
• Social Media Management
• Digital Content Creation (banners/posters)
• Videos, published on all Social Media channels
• engaging Facebook/Instagram/Twitter posts
• Competition Research
• Monthly social media content calendar
• Monthly Statistics reports
• respond to all engagements from followers’ base
• Weekly Responsibilities
Goals and Outlook
Upon implementing the social media marketing strategy described above, we can use this information to compare results month to month, quarter to quarter, year to year, to understand the full scope of the marketing initiatives worth pursuing.
Our initial analysis projects the following outcome
Starans is in the business of marketing through the various social media channels to drive web traffic, engage an audience, run social campaigns, and contribute unique content to follower base. We deliver proven social media marketing results. We are committed to influencing optimal revenue growth, while exceeding our client’s expectations. We are a small team of passionate marketers, committed to the success of our clients.
Michael Staran, Founder & CEO, Starans Group